LDR 6110: Leading Teams (Robbie) : Digital Marketing

Category specific reports with quantitative and qualitative market, brand, and consumer insights as well as a global database of new consumer packaged goods launches in 86 markets.

Brings together data and graphs on every imaginable topic from business to government, surveys, sports, and scientific topics. Easy to use, exportable charts and data, recommended citations.

International marketing data, analysis for countries, consumers, and industries, for example, searching of industries and products in order to locate leading companies in different regions of the world.

• What's included:Charts and data exporting available

A mapping and data visualization application including demographic data from the US Census dating back to 1980, the American Community Survey (ACS), consumer spending data from the Consumer Expenditure Survey (CEX), CDC PLACES health data, and D&B's Points-of-Interest business directory. Additionally, users have access to the MRI-SimmonsLOCAL consumer behavior dataset, which includes data on over 8,000 brands, 450 categories and detailed lifestyle data. This resource is limited to 2 users at a time. Registration is required to save work between sessions.

Scholarly, peer-reviewed articles and professional association news and information, the majority in full text. Some video.

Jointly funded by the University Libraries and the DAmore-McKim School of Business
Includes access to text-only versions of Barron's, the Wall Street Journal, and hundreds of other international newspapers. Factiva is to be used for academic research. Using the content for analytics or text mining is prohibited. Access is limited to 5 users at a time.