Subject Guides: LDR 6110: Leading Teams (Robbie): Key resources and databases

Demographics

Census Quick Facts
QuickFacts from the US Census includes statistics for all states and counties, and for cities and towns with more than 5,000 people.
Explore Census Data
Provides access to and keyword searches of data collected from a variety of censuses and surveys.
Global Consumption Database
Consumption by country/region, sector or product. From the World Bank
The US 2020 Census
The census count closed on October 31, 2020. Visit the 2020 Census link above for updates.
Census 2020 Hard-to-Count Communities Map
Developed by the CUNY Mapping Service at CUNY Graduate Center and the Center for Urban Research to highlight areas of the country that are hardest to count, this tool allows comparisons of 2010 response rates with 2020 rates.
Connecticut Census Data
Hosted by the CT Department of Health, a major source of population data for CT, the decennial census attempts to provide a true count of the population rather than an estimate

United States Business Statistics

United States Census
Business, economic, and population data.
Explore Census Data
Keyword search U.S. Census Data.
FedStats
Gateway to federal agencies that collect and release data.
Business.gov
Community Sourcebook of ZIP Code Demographics
Only available in print. Call number: Reference HA203 .S66 2007
US Economic Indicators
Links to commonly requested statistics from the US government, including construction, personal income and sales.

Attitudes and Opinions

Mintel U.S. Reports & Global New Products This link opens in a new window
Category specific reports with quantitative and qualitative market, brand, and consumer insights as well as a global database of new consumer packaged goods launches in 86 markets.

Passport (Euromonitor)
Provides international marketing data, analysis, and information sources for countries, consumers, and industries

more... less...

Current NU only. No walk-in use.

SimplyAnalytics This link opens in a new window
Develop interactive thematic maps and reports using thousands of demographic, business, health, crime, and marketing data variables including Mediamark and Simmons Consumer Data. Data from the year 2000.

Note: link goes to Terms of Use page to click through
Roper Center Public Opinion Archives (with iPOLL) This link opens in a new window
Search opinion polls from all over the world, using this database from Cornell University.

Roper iPoll includes poll results from news organizations, governments, private foundations, academic institutions, and more. The scope of topics spans politics, culture, workplaces, and much more.

Date range is from the 1930s to the present.

To learn more, view Roper's video tutorials.
Social Explorer This link opens in a new window
Access to Social Explorer is limited to 5 users at a time. If you are presented with a log-in screen, please try again after a few minutes.

SocialExplorer.com brings together a vast and growing amount of quantitative data with an intuitive visual interface to make demographic research, the analysis of social trends, and comparison of neighborhoods, communities, counties, and other areas accessible and interactive. Updated on a regular basis as new data and features become available, SocialExplorer.com is a reliable and complete reference of quantitative modern and historical information.

Roper Center iPoll Databank
Search public opinion survey questions.

Key Resources

Mintel U.S. Reports & Global New Products This link opens in a new window
Category specific reports with quantitative and qualitative market, brand, and consumer insights as well as a global database of new consumer packaged goods launches in 86 markets.

Pitchbook
PitchBook delivers data and research covering private capital markets, including venture capital, private equity and M&A transactions.

Access to PitchBook requires separate registration with a Northeastern or NCH email address.

The databases listed below are core databases for marketing research.

Marketing research often requires using interdisciplinary databases, articles and demographics, company and industry data, and more. See under Articles, Books and Videos for more resources.

Business Source Complete (EBSCOhost) This link opens in a new window
Articles from a range of business publications. Keyword search, e.g., "coffee and trend."
Passport (Euromonitor) This link opens in a new window
Features industries that concentrate on consumer products and services. Includes statistics and analysis. Company and brand shares. Consumer demographics and psychographics.
Statista This link opens in a new window
Data on over 60,000 topics from over 18,000 sources categorized into 21 market sectors. Statista provides access to quantitative data on consumer trends and forecasts, companies and products.
MarketLine Advantage This link opens in a new window
Browse by broad industry group or search by keyword. At results
page, use facets at right to narrow by geography, narrower industry or date of publication.
Features industry reports by country. Most reports include five forces analysis.

eMarketer
eMarketer is a market research bureau that collects and analyzes e-commerce data. Although subscription-based, there is substantial free content at the eMarketer Retail website.