Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

LDR 6110: Leading Teams (Robbie)

Getting Started

Welcome to the course guide for LDR 6110 with Professor Robbie! Use the links included in this guide to help you begin your research for this course. It is important to use reliable, authoritative resources when researching. The resources provided here are carefully selected to provide a strong foundation for more powerful reports.

If you need additional guidance in locating resources, please feel free to contact me for an appointment.

Strategic and Marketing Plans

Strategic planning is an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess and adjust the organization’s direction in response to a changing environment.  Effective strategic planning articulates not only where an organization is going and the actions needed to make progress, but also how it will know if it is successful. This is different from a business plan.

A marketing plan is a report that outlines your marketing strategy for your products or services, which could be applicable for the coming year, quarter or month. Typically, a marketing plan includes:

  • An overview of your business’s marketing and advertising goals
  • A description of your business’s current marketing position
  • A timeline of when tasks within your strategy will be completed
  • Key performance indicators (KPIs) you will be tracking
  • A description of your business’s target market and customer needs
  • A description of how you will measure the performance of the strategy

You and your team have the flexibility to choose how to write the plan. But there are some example templates here, here, and here.

Research Tips

To get started, below is a list of helpful search strategies, tips, and best practices to get you started. Try these keywords as suggestions (use your own for a more specific results page for your report)

 

  • "nonprofit" AND "strategic plan*"
  • nonprofit organizations AND evaluation
  • nonprofits AND business models
  • "marketing plan" AND nonprofit
  • "case stud*" AND marketing plan AND nonprofit

Key Resources (Databases)

 

The databases listed below are core databases for general non-profit and marketing research.

Marketing research often requires using interdisciplinary databases, articles and demographics, company and industry data, and more.  

Market Research Resources