Getting Started

Welcome to the course guide for LDR 6110 with Professor Robbie! Use the links included in this guide to help you begin your research for this course. It is important to use reliable, authoritative resources when researching. The resources provided here are carefully selected to provide a strong foundation for more powerful reports.

If you need additional guidance in locating resources, please feel free to contact me for an appointment.

About the project

Background: Teaching and Learning Alliance, Inc. (TLA) is a 501(c)(3) professional learning organization dedicated to improving outcomes for PreK-12 students by investing in the professional growth of the educators who serve them. TLA was founded 35 years ago as the Center for Applied Child Development (CACD) within the Eliot-Pearson Department of Child Development at Tufts University. After testing, refining, and growing our services over two decades, TLA became an independent nonprofit in 1990. We currently serve 25-35 school districts and education organizations per year throughout Massachusetts, greater New England, and Texas. We offer professional learning for educators at every level of the system from the PreK classroom to central administration.

 

Goal/Deliverables: Enable TLA's small team to strategically engage major funders through social media while building brand recognition in philanthropic circles.

  • Deliverable 1: Create detailed profiles for major national philanthropies to build TLA's funding strategy

  • Key Information to Research:
    • Stakeholder contacts and decision-makers
    • Mission, vision, and key messaging
    • Funding priorities (content areas, grade levels, target audiences)
    • Current professional learning grantees and their shared characteristics
    • Average grant amounts and funding cycles
    • Application process (open vs. invitation-only)
  • Social Media Analysis:
    • Platform usage and engagement patterns
    • Content types and posting frequency
    • Follower interactions and network connections
    • Organizations and individuals they follow
  • Deliverable 2: Funder Engagement Strategy

    Develop actionable social media strategy for FY26-FY27 based on research findings

  • Strategic Framework:
    • Create updatable matrix for annual profile management
    • Differentiate funder engagement from customer (district) engagement approaches
    • Identify highest-leverage social media platforms for philanthropic outreach
  • Implementation Recommendations:
    • Content types, messaging, and tone that resonate with funders
    • Metrics to assess and rank funder likelihood for TLA partnership
    • Priority funder targets for FY26/FY27 outreach
    • Immediately actionable social media tactics for current staff capacity

Research Tips

To get started, below is a list of helpful search strategies, tips, and best practices to get you started. Try these keywords as suggestions (use your own for a more specific results page for your report)

 

  • "professional development" AND "teacher" AND "foundation"
  • "instructional support" AND "grants" AND "K-12"
  • "educator training" AND "philanthropy"
  • similar organizations to [Foundation Name] grantees"
  • "[Foundation Name] education portfolio"
  • "professional learning organizations funded by [Foundation Name]"
  • ("professional development" OR "teacher training") AND ("foundation" OR "philanthropy") AND "K-12"
  • ("education grants" OR "school funding") AND ("annual report" OR "grantee list")
  • ("[Foundation Name]" AND "education") NOT "higher education"
  • ("social media strategy" OR "digital engagement") AND "foundation" AND "education"
  • ("[Foundation Name]" AND "education") AND ("social media" OR "LinkedIn" OR "Twitter") AND ("engagement" OR "strategy")
  • ("K-12" OR "PreK-12") AND ("professional learning" OR "teacher training") AND ("foundation" OR "grants") NOT ("higher education" OR "college")

Key Resources (Databases)

 

The databases listed below are core databases for general business, consumer information, and marketing databases.

 

General Non-Profit Information