Research Subject Guides: LDR 6110: Leading Teams (Robbie): Getting Started

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Dina Meky

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270 Snell Library
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Subjects: Business and Management, Non-profit management, Project Management

Getting Started

Welcome to the course guide for LDR 6110 with Professor Robbie! Use the links included in this guide to help you begin your research for this course. It is important to use reliable, authoritative resources when researching. The resources provided here are carefully selected to provide a strong foundation for more powerful reports.

If you need additional guidance in locating resources, please feel free to contact me for an appointment.

About the project

A Latina immigrant therapist and Massachusetts Licensed Mental Health Counselor specializes in helping people of color and people from immigrant families reach their full potential. The practice provides one-on-one therapy (for MA residents), workshops, support groups, and online tools to help clients. In addition, this Latina therapist has experienced a growing demand for public speaking and corporate partnerships. To date, most corporate partners have found the therapist on LinkedIn or through referrals. The business seeks student support to develop a more intentional strategy to grow the corporate client base.

Goal:

Based on the team’s research, the team will develop a strategic plan to increase the number of corporate clients for Dulce Orozco.

Based on the team’s research, the team will identify the following:

a) The types of business corporations and/or organizations with the greatest opportunity for successful penetration. Share specific examples of companies and/or organizations the team believes would be a good fit for Dulce Orozco.

b) Determine which business segments should be prioritized and focused on. Which ones should Dulce Orozco focus on and why? Examples of Dulce’s current business segments include:
*other options that the team sees as a potential fit.
*therapy in a corporate setting, or
*public speaking, or
*corporate-sponsored support groups or

3. Make pricing recommendations based on what you learned through your research.

Key Resources (Databases)

The databases listed below are core databases for general business, consumer information, and marketing databases.

Business Source Complete (EBSCOhost) This link opens in a new window
Scholarly, peer-reviewed articles and professional association news and information, the majority in full text. Some video.
Grants to Individuals by Candid This link opens in a new window
Courtesy of the Northeastern School of Law Library
A funding research tool for finding foundations that provide financial support for individual grantseekers.
Includes scholarships, student loans, fellowships, program development, internships, professorships, arts and cultural projects, research, awards/grants by nomination only and general welfare. It is intended to be both a grantseeker's guide and a reference tool for those interested in foundation giving to individuals.
Statista This link opens in a new window
Brings together data and graphs on every imaginable topic from business to government, surveys, sports, and scientific topics. Charts and data exports available.
Emerging Markets Information Service (EMIS) This link opens in a new window
News, market research reports, and company and financial data from more than 80 emerging markets.
Asia, Latin America, Central and Eastern Europe, the Middle East, and Africa. Formerly known as ISI Emerging Markets. EMIS includes industry and market research reports from IHS Markit, Mira Inform, Mordor, BIS Research, OECD, the IMF, Oxford Economics, Euromonitor, and many more.
Academic Search Complete (EBSCOhost) This link opens in a new window
JSTOR This link opens in a new window
One of the most trusted sources for scholarly books and historical journal backfiles.
Most journals include extended historic backfiles and not current issues. Arts and Sciences collections 1 thru XV are available, plus the Life Sciences collection, and Business III.

The Northeastern Library also purchases individual e-book titles from JSTOR. The books are available chapter-by-chapter as PDFs.

Arts and Sciences IV content is available courtesy of the Northeastern School of Law Library.

Research Tips

To get started, below is a list of helpful search strategies, tips, and best practices to get you started. Try these keywords as suggestions (use your own for a more specific results page for your report)

mental health AND marketing
corporate marketing AND evaluation
mental health AND business models AND best practices AND marketing
"marketing plan" AND mental health
marketing AND business AND mental health
market* AND "mental health"
"case stud*" AND mental health AND corporate engagemen*

Search Tips
Research Tutorials
Review the fundamentals of using library databases to plan and execute a topic search.

Strategy and Partnership Plan Resources

Mental Health in the Workplace by Michelle B. Riba (Editor); Sagar V. Parikh (Editor); John F. Greden (Editor)
ISBN: 9783030042653
Publication Date: 2019-03-01
This book offers a guide to better understanding models of workplace mental health, as well as best practices for mental health professionals, employee assistance groups, employers and employees alike. The cost of depression at the workplace is staggering, both in terms of absenteeism and productivity loss while at work, and in terms of human and family suffering. Depression is highly prevalent and affects employees' concentration, decision-making skills and memory, contributing to accidents and quality issues. Analyses indicate that the returns on investment for workplace mental health programs are significant, with employers reporting lower productivity-related financial losses and less need staff turnover due to mental health conditions. The book also addresses substance use and misuse, and ways to address such problems.
Marketing for the Mental Health Professional by David P. Diana
ISBN: 9780470560914
Publication Date: 2010-04-12
Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners "This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places." --Dr. Thomas Phelan, Psychologist and bestselling author of 1-2-3 Magic "David's book is brilliant! He guides us through our own resistance and the unquestioned beliefs we have held around marketing, money, and our profession. Not only have I received a long-overdue education, David has inspired in me the creativity, courage, and confidence to create my own vision." --Melinda Edwards, MD, Psychiatrist A hands-on guide to building a successful mental health practice There is real opportunity for growth, advancement, and overall success within the mental health profession. Marketing for the Mental Health Professional helps you acquire and apply the powerful, proven sales and marketing techniques and strategies needed to create and cultivate a thriving mental health practice. Filled with real-life stories and helpful tips, this book provides you with the tools to build your practice, including guidance on: Using customer-based selling to create a thriving practice Developing effective strategies for engaging clients, building credibility, and earning loyalty Identifying true prospects that will lead to long-term success Using power, influence, and persuasion to help grow your practice Creating an impression and being remembered Using Internet technology to start a conversation and build relevance A practical guide for professionals looking to achieve long-term success in the field, Marketing for the Mental Health Professional proposes a different way of thinking about the profession. It leverages and incorporates key business, sales, and marketing principles that "best in class" organizations and sales/marketing professionals use to generate an increase in market share, financial wealth, and overall achievement.
Patient Engagement by Guendalina Graffigna; Serena Barello; Stefano Triberti
ISBN: 9783110452433
Publication Date: 2015-08-31
Patient engagement should be envisaged as a key priority today to innovate healthcare services delivery and to make it more effective and sustainable. The experience of engagement is a key qualifier of the exchange between the demand (i.e. citizens/patients) and the supply process of healthcare services. To understand and detect the strategic levers that sustain a good quality of patients' engagement may thus allow not only to improve clinical outcomes, but also to increase patients' satisfaction and to reduce the organizational costs of the delivery of services. By assuming a relational marketing perspective, the book offers practical insights about the developmental process of patients' engagement, by suggesting concrete tools for assessing the levels of patients' engagement and strategies to sustain it. Crucial resources to implement these strategies are also the new technologies that should be (1) implemented according to precise guidelines and (2) designed according to a user-centered design process. Furthermore, the book describes possible fields of patients' engagement application by describing the best practices and experiences matured in different fields
Business Basics for Private Practice by Anne D. Bartolucci
ISBN: 9781315472027
Publication Date: 2017-08-03
Business Basics for Private Practice is a step-by-step guide to developing a successful practice from initial conceptualization and business plan to future growth for the true entrepreneur. Dr. Bartolucci draws from interviews with fellow mental health practitioners and experts in business-related fields to make even the most intimidating parts of practice easy to understand. Business Basics is written to give the feel of mentorship, and the author talks about lessons learned the hard way. She's also included checklists and worksheets to help you stay organized and ready to meet the challenges of opening a private practice.
Innovations in Social Marketing and Public Health Communication by Walter Wymer (Editor)
ISBN: 9783319198699
Publication Date: 2015-10-06
This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual's risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.