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Dina Meky
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Subjects: Sports Leadership
Getting Started
Welcome to the course guide for LDR 6110 with Professor Robbie! Use the links included in this guide to help you begin your research for this course. It is important to use reliable, authoritative resources when researching. The resources provided here are carefully selected to provide a strong foundation for more powerful reports.
If you need additional guidance in locating resources, please feel free to contact me for an appointment.
Strategic and Marketing Plans
Strategic planning is an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess and adjust the organization’s direction in response to a changing environment. Effective strategic planning articulates not only where an organization is going and the actions needed to make progress, but also how it will know if it is successful. This is different from a business plan.
- Template and resources for SP from the National Council of Non Profits.
- Consider what makes a SP achievable and manageable here
- Check out the list of books below for some examples of templates, best practices, and case studies.
A marketing plan is a report that outlines your marketing strategy for your products or services, which could be applicable for the coming year, quarter or month. Typically, a marketing plan includes:
- An overview of your business’s marketing and advertising goals
- A description of your business’s current marketing position
- A timeline of when tasks within your strategy will be completed
- Key performance indicators (KPIs) you will be tracking
- A description of your business’s target market and customer needs
- A description of how you will measure the performance of the strategy
You and your team have the flexibility to choose how to write the plan. But there are some example templates here, here, and here.
Research Tips
To get started, below is a list of helpful search strategies, tips, and best practices to get you started. Try these keywords as suggestions (use your own for a more specific results page for your report)
- "nonprofit" AND "strategic plan*"
- nonprofit organizations AND evaluation
- nonprofits AND business models
- "marketing plan" AND nonprofit
- "case stud*" AND marketing plan AND nonprofit
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Research TutorialsReview the fundamentals of using library databases to plan and execute a topic search.
Key Resources (Databases)
The databases listed below are core databases for general non-profit and marketing research.
Marketing research often requires using interdisciplinary databases, articles and demographics, company and industry data, and more.
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Business Source Complete (EBSCOhost) This link opens in a new windowScholarly, peer-reviewed articles and professional association news and information, the majority in full text. Some video.
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Passport (Euromonitor) This link opens in a new windowInternational marketing data, analysis for countries, consumers, and industries, for example, searching of industries and products in order to locate leading companies in different regions of the world.
- What's included:Charts and data exporting available
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Statista This link opens in a new windowBrings together data and graphs on every imaginable topic from business to government, surveys, sports, and scientific topics. Charts and data exports available.
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MarketLine Advantage This link opens in a new windowCompany, industry, country and financial data for every major marketplace in the world. Includes company SWOTs, company overviews, industry profiles, market research, case studies, financial deals, country analysis, news and statistics.
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Emerging Markets Information Service (EMIS) This link opens in a new windowNews, market research reports, and company and financial data from more than 80 emerging markets.
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JSTOR This link opens in a new windowOne of the most trusted sources for scholarly books and historical journal backfiles.
Market Research Resources
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Visual Strategy by ISBN: 1118876695Publication Date: 2014-07-14Strategic planning becomes visual with strategy maps and the tools, techniques, and guidance for turning them into effective action. Developed as a companion workbook to John Bryson's best-selling Strategic Planning in Public and Nonprofit Organizations, Visual Strategy: A Workbook for Strategy Mapping in Public and Nonprofit Organizations, goes beyond making the case for good and effective strategic planning to making strategy visual through effective strategy mapping. Strategy mapping prevents groups of people from talking over one another and going around in circles. It helps people speak and be heard, produce lots of ideas and understand how they fit together, make use of causal reasoning, and clarify ultimately what they want to do in terms of mission, goals, strategies, and actions. Strategy mapping can join process and content in such a way that good ideas worth implementing are found and the agreements and comments needed to implement them are reached. The result is living strategic plans that act as useful guides to action. With detailed examples, actual strategy maps, process guidelines and hand-drawn illustrations, the book will help leaders, managers, students and other professionals see patterns across mission, goals, strategies and actions while helping to identify areas of alignment and misalignment and determine, real time, where elements are needed, missing or not useful in a strategic plan. For leaders and managers of public and nonprofit organizations, facilitators and consultants, professors and students of strategic planning, strategic management, strategic mapping, and public policy, professional development workshops focused on strategic planning and strategy mapping. -
Market Research Handbook by ISBN: 9780470517932Publication Date: 2008-04-30The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest research techniques and methodologies within a contemporary business context. Yet it remains an invaluable and practical day to day reference work for the modern market researcher. Truly international in outlook and approach, the Handbook combines contributions from over 40 research thought leaders and specialists from across the world including the UK, US, Europe, Australia and S.E.Asia. "The editors and authors make an overdue contribution to bridging the Theory-Practice divide. Their client perspective will delight, inform and inspire market research specialists and users alike." --Prof. Seán Meehan (Switzerland), Martin Hilti Professor of Marketing and Change Management, IMD - International Institute for Management Development -
Creating Your Strategic Plan by ISBN: 1118067274Publication Date: 2015-09-04Creating and Implementing Your Strategic Plan is the companion workbook to Bryson's landmark book, Strategic Planning for Public and Nonprofit Organizations, a step-by-step guide to putting strategic planning into effect. Using revised, easy-to-understand worksheets, the authors provide clear instructions for creating a strategic plan tailored to the needs of the individual organization. With more material on stakeholder analysis, visioning, strategic issue identification, and implementation, this new edition is the best resource for taking leaders, managers, and students through every step of the strategic planning process. -
The Market Research Toolbox by ISBN: 1412913195Publication Date: 2005-06-15An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The book begins by defining market research and discussing some of the various types and techniques. It then examines what objectives can be met by doing market research and the expected payoffs. Six traditional market research techniques are covered - secondary research, customer visits, focus groups, surveys, choice modelling and experimentation. The author describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to take while using them. Next, McQuarrie discusses nontraditional types of market research that have evolved in recent years to meet the needs of business-to-business marketers and technology firms. The volume concludes with a chapter on five common business applications that can be addressed by combining several individual research techniques into a research strategy. New to the Second Edition: - Chapters 1 and 2 have been extensively revised and updated based on feedback from students. - Chapter 3 on secondary research includes a new section on Internet research. - Chapter 6 will be split into two chapters, one to focus on survey research procedures and the other to focus on questionnaire design. - Chapter 7 will be revised to focus almost exclusively on conjoint analysis, a key tool. - Chapter 9 will be deleted, and relevant material will be moved to other chapters. - Chapter 10 will be expanded to include new topics such as forecasting - An Instructors Resource on CD-ROM will be made available to lecturers adopting the book for course use. It contains PowerPoint slides, case questions, teaching notes for suggested cases that can be linked to the book, and a sample syllabus. -
Strategic Planning for Public and Nonprofit Organizations by ISBN: 1119071798Publication Date: 2017-12-13The essential planning resource and framework for nonprofit leaders Strategic Planning for Public and Nonprofit Organizations is the comprehensive, practical guide to building and sustaining a more effective organization. Solid strategy is now more important than ever, and this book provides a clear framework for designing and implementing an effective and efficient planning process. From identifying stakeholders and clarifying a shared vision, to implementing plans and revising strategies, the discussion covers all aspects of the process to help you keep your organization united and on track into the future. The field's leading authority shares insight, advice, helpful tools, and specific techniques, alongside a widely used and well-regarded approach to real-world planning. This new fifth edition includes new case studies and examples along with up-to-date resources and references, and new multimedia-related content. Innovation and creativity produce great ideas, but these ideas must be collected and organized into an actionable plan supported by a coalition of support to make your organization great. This book provides expert guidance and perspective to help you bring everything together into a workable organizational strategy. Discover an effective approach to the strategic planning process Identify issues, establish a vision, clarify mandates, and implement plans Manage the process with continual learning and revising Link unique assets and abilities to better accomplish the central mission Public and nonprofit leaders are forever striving to do more with less, and great strategic planning can help you build efficiency and effectiveness into your organization's everyday operations. Strategic Planning for Public and Nonprofit Organizations provides the framework and tools you need to start planning for tomorrow today. -
Content Marketing for Nonprofits by ISBN: 1118722388Publication Date: 2013-08-08Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.
