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Welcome to the course guide for LDR 6110 with Professor Robbie! Use the links included in this guide to help you begin your research for this course. It is important to use reliable, authoritative resources when researching. The resources provided here are carefully selected to provide a strong foundation for more powerful reports.
If you need additional guidance in locating resources, please feel free to contact me for an appointment.
The databases listed below are core databases for marketing research.
Marketing research often requires using interdisciplinary databases, articles and demographics, company and industry data, and more.