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LDR 6110: Leading Teams (Robbie)

Getting Started

Welcome to the course guide for LDR 6110 with Professor Robbie! Use the links included in this guide to help you begin your research for this course. It is important to use reliable, authoritative resources when researching. The resources provided here are carefully selected to provide a strong foundation for more powerful reports.

If you need additional guidance in locating resources, please feel free to contact me for an appointment.

B-Corps vs. Non-Profits

A nonprofit is defined as:

A group, organization, institution or corporation formed to provide goods and/or services for a charitable, educational, religious, literary or scientific purpose. Nonprofits' assets are usually donated by companies, foundations or individuals who do not expect to be repaid. These contributions are tax deductible. If a nonprofit meets the requirements of the Internal Revenue Service's Code, section 501(c)(3), it can obtain tax-exempt status, and does not pay federal or state income taxes.

A b-Corp is:

A company that purposes is to benefit the public good in addition to simply generating profits for shareholders. To do so, the company must amend its governing documents (e.g., the articles of incorporation) to include specific mission-aligned language.

A social impact initiative is defined by the Global Wellness Institute as:

identifying, cataloging, communicating and inspiring evidence-based social impact approaches and programs that benefit society.


Research Tips

To get started, below is a list of helpful search strategies, tips, and best practices to get you started. Try these keywords as suggestions (use your own for a more specific results page for your report)


  • nonprofit organizations AND social impact
  • nonprofit organizations AND evaluation
  • nonprofits AND business models
  • B-corp AND benefits
  • nonprofits AND B-corp

General Non-Profit Information

Key Resources (Databases)


The databases listed below are core databases for general non-profit and marketing research.

Marketing research often requires using interdisciplinary databases, articles and demographics, company and industry data, and more.