LDR 6110: Leading Teams (Robbie)

NewWave Foundation (NWF) Partnership Strategy and Communication Plan for Financial Literacy

The NewWave Foundation (NWF) seeks to develop an age-appropriate financial literacy program focused on Black and Brown High School and College students within their community. The organization seeks partnerships with other nonprofits, local schools, and corporate partners to successfully launch this new initiative. Organizational leaders seek NEU student support to establish a strategy and communication plan and identify potential partner contacts in this endeavor.

Goal: The desired outcome of the XN Project is a comprehensive partnership strategy and communication plan using an understanding of the financial literacy needs of the student population, and the identification of schools/corporations/nonprofits looking to contribute to achieving positive financial literacy outcomes for students. 

Deliverables: 

• A list of potential contacts that may align with the organization's vision broken down by Schools vs. Corporations vs. Nonprofits.  Please include contact information and the team's rationale on why each school/corporation/nonprofit listed may be a good fit for NewWave Foundation.
• A partnership strategy plan based upon the organization's financial literacy goals, including a proposed timeline detailing the benchmarks to be achieved from the inception to the execution phase.
• A communication plan based upon the organization's financial literacy goals, including a proposed timeline detailing the benchmarks to be achieved from the inception to the execution phase.

Strategic planning is an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess and adjust the organization’s direction in response to a changing environment.  Effective strategic planning articulates not only where an organization is going and the actions needed to make progress, but also how it will know if it is successful. This is different from a business plan.

• Template and resources for SP from the National Council of Non Profits.
• Consider what makes a SP achievable and manageable here
• Check out the list of books below for some examples of templates, best practices, and case studies.

A communication plan is a policy-driven approach to providing company stakeholders with certain information. Communication plans are typically used in business settings to ensure all parties have the latest updates on projects, goals and objectives.

• What communication channels are we using? What is each channel used for?

• When should we communicate in person vs. asynchronously?

• What are the project roles? Who is the project manager? Who is on the project team? Who are the project stakeholders?

• How are important project details, like project status updates, going to be communicated? How frequently will these be shared?

You and your team have the flexibility to choose how to write the plan. But there are some example templates here, here, and here.

The databases listed below are core databases for general non-profit and marketing research.

Marketing research often requires using interdisciplinary databases, articles and demographics, company and industry data, and more.  

To get started, below is a list of helpful search strategies, tips, and best practices to get you started. Try these keywords as suggestions (use your own for a more specific results page for your report)

• "nonprofit" AND "strategic plan*"
• nonprofit organizations AND evaluation
• nonprofits AND business models
• "marketing plan" AND nonprofit
• "case stud*" AND marketing plan AND nonprofit