Guiding Principles
How to Pitch to an Investor
Intro
Tell them who you are, why you need money, and why you're the right person to start this business.
Problem
Explain what problem your customers have and how your idea will fix it.
Solution
Describe your idea and why it's better than what's already out there.
Market Size
Show how big your possible market is using three levels:
- Total market (everyone who might use it)
- Reachable market (people you can actually sell to)
- Target market (people you expect to get as customers)
Use trustworthy sources to back up your numbers.
Competitive Analysis
Explain what makes your business different from others and why that will help you succeed.
Reaching Customers
Describe how you plan to find customers and sell to them.
Business Model
Explain how your business will make money in simple terms.
Financials
Show your expected income and costs, and how investors will get their money back.
The Ask
Tell them exactly how much money you need, what you'll use it for, and what goals you'll reach with it.
Books
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One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business -Or Yourself
by
ISBN: 9780071837590Publication Date: 2016-03-24In One Perfect Pitch, Marie Perruchet will help you discover it, hone it, and present it, so that you get buy-in from colleagues and potential investors. -
Pitch Perfect
by
ISBN: 9781484260647Publication Date: 2020-08-25Pitch Perfect by Haje Jan Kamps expertly teaches you how to tell your startup's story. -
Pitch Anything: an Innovative Method for Presenting, Persuading, and Winning the Deal
by
ISBN: 9780071752855Publication Date: 2011-02-16Klaff is the best in the business because his method is much better than anyone else's. And now it's yours. Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience--and you'll have more funding and support than you ever thought possible.
