How to Pitch to an Investor
Intro
Tell them who you are, why you need money, and why you're the right person to start this business.
Problem
Explain what problem your customers have and how your idea will fix it.
Solution
Describe your idea and why it's better than what's already out there.
Market Size
Show how big your possible market is using three levels:
- Total market (everyone who might use it)
- Reachable market (people you can actually sell to)
- Target market (people you expect to get as customers)
Use trustworthy sources to back up your numbers.
Competitive Analysis
Explain what makes your business different from others and why that will help you succeed.
Reaching Customers
Describe how you plan to find customers and sell to them.
Business Model
Explain how your business will make money in simple terms.
Financials
Show your expected income and costs, and how investors will get their money back.
The Ask
Tell them exactly how much money you need, what you'll use it for, and what goals you'll reach with it.