Key Resources
-
Mintel U.S. Reports & Global New Products This link opens in a new windowCategory specific reports with quantitative and qualitative market, brand, and consumer insights as well as a global database of new consumer packaged goods launches in 86 markets.
-
Statista This link opens in a new windowBrings together data and graphs on every imaginable topic from business to government, surveys, sports, and scientific topics. Easy to use, exportable charts and data, recommended citations.
-
Passport (Euromonitor) This link opens in a new windowInternational marketing data, analysis for countries, consumers, and industries, for example, searching of industries and products in order to locate leading companies in different regions of the world.
- What's included:Charts and data exporting available
-
Sage Data This link opens in a new windowSage Data is a collection of U.S. and international datasets sourced from governmental, commercial, and private organizations. Sage Data allows you to search and browse millions of datasets, compare and contrast variables of interest, and create customized exportable charts and tables. Includes the Claritas Consumer Profiles dataset.
-
PolicyMap This link opens in a new windowPolicyMap is a mapping tool for accessing data on demographics, real estate, health, jobs, and more. Supports research about communities across the U.S.
-
Social Explorer This link opens in a new windowGeographic resource that brings together a vast and growing amount of quantitative data with an intuitive visual interface to make demographic research, the analysis of social trends, and comparison of neighborhoods, communities, counties, and other areas accessible and interactive. Access is limited to 5 users at a time.
-
SimplyAnalytics This link opens in a new windowA mapping and data visualization application including demographic data from the US Census dating back to 1980, the American Community Survey (ACS), consumer spending data from the Consumer Expenditure Survey (CEX), CDC PLACES health data, and D&B's Points-of-Interest business directory. Additionally, users have access to the MRI-SimmonsLOCAL consumer behavior dataset, which includes data on over 8,000 brands, 450 categories and detailed lifestyle data. This resource is limited to 2 users at a time. Registration is required to save work between sessions.
Surveys and Polls
-
Consumer Expenditures (BLS.org)The Consumer Expenditure Surveys (CE) program provides data on expenditures, income, and demographic characteristics of consumers in the United States.
-
American Customer Satisfaction IndexThe ACSI is the only national cross-industry measure of customer satisfaction that represents the U.S. economy.
-
Gallup PollA polling and market research firm that provides analytics, attitudes, and behaviors of employees, customers, students, and citizens.
-
Marist PollsThe Marist Poll is a national public opinion poll operated by the Marist Institute for Public Opinion on the campus of Marist University in Poughkeepsie, New York.
-
Pew Research CenterPew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. They conduct public opinion polling, demographic research, content analysis and other data-driven social science research.
Demographics
-
Census Quick FactsQuickFacts from the US Census includes statistics for all states and counties, and for cities and towns with more than 5,000 people.
-
Explore Census DataProvides access to and keyword searches of data collected from a variety of censuses and surveys.
-
Global Consumption DatabaseConsumption by country/region, sector or product. From the World Bank
Advertisements
-
Ad*AccessFrom Duke Libraries. Present images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.
-
AdViewsProvides access to thousands of historic commercials created for clients or acquired by the D'Arcy Masius Benton & Bowles (DMB&B) advertising agency or its predecessor during the 1950s - 1980s.
-
BrandchannelAn international online exchange and resource about brand marketing and branding. The brandcameo tab lists movies with product placements.
-
ClickZThe Stats and Tools section includes calculators for CPM and CPA.
-
comScoreSome presentations and whitepapers are available for download if you provide them with information about yourself.
-
Center for Marketing ResearchFrom UMass-Dartmouth. Links to studies and articles on social media.
-
IAB: Interactive Advertising BureauThe Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns.
-
Think InsightsGoogle's source for insights, trends and research in digital marketing. Includes studies, videos, webinars.
-
Pew Internet & American Life ProjectPew has a number of surveys on topics such as tablet and social media use.
-
Insider Intelligence (formerly eMarketer)e-commerce news and data.
Academic Databases
-
Business Source Ultimate (EBSCOhost) This link opens in a new windowScholarly, peer-reviewed articles and professional association news and information, the majority in full text. Some video.
-
ABI/Inform (Proquest) This link opens in a new windowProfessional and scholarly business and economics articles and reports. Business news and company, market, and brand information.
-
Communications & Mass Media Complete (EBSCOhost) This link opens in a new windowCitations to scholarship in areas related to communication and mass media, including new media, rhetoric, film, broadcasting, and more. Peer-review filtering. Links to full text for Northeastern-subscribed journals.