Key Resources
- Mintel U.S. Reports & Global New Products This link opens in a new windowCategory specific reports with quantitative and qualitative market, brand, and consumer insights as well as a global database of new consumer packaged goods launches in 86 markets.
- Statista This link opens in a new windowBrings together data and graphs on every imaginable topic from business to government, surveys, sports, and scientific topics. Easy to use, exportable charts and data, recommended citations.
- Passport (Euromonitor) This link opens in a new windowInternational marketing data, analysis for countries, consumers, and industries, for example, searching of industries and products in order to locate leading companies in different regions of the world.
- What's included:Charts and data exporting available
- Sage Data This link opens in a new windowSage Data is a collection of U.S. and international datasets sourced from governmental, commercial, and private organizations. Sage Data allows you to search and browse millions of datasets, compare and contrast variables of interest, and create customized exportable charts and tables. Includes the Claritas Consumer Profiles dataset.
- PolicyMap This link opens in a new windowPolicyMap is a mapping tool for accessing data on demographics, real estate, health, jobs, and more. Supports research about communities across the U.S.
- Social Explorer This link opens in a new windowGeographic resource that brings together a vast and growing amount of quantitative data with an intuitive visual interface to make demographic research, the analysis of social trends, and comparison of neighborhoods, communities, counties, and other areas accessible and interactive. Access is limited to 5 users at a time.
- SimplyAnalytics This link opens in a new windowA mapping and data visualization application including demographic data from the US Census dating back to 1980, the American Community Survey (ACS), consumer spending data from the Consumer Expenditure Survey (CEX), CDC PLACES health data, and D&B's Points-of-Interest business directory. Additionally, users have access to the MRI-SimmonsLOCAL consumer behavior dataset, which includes data on over 8,000 brands, 450 categories and detailed lifestyle data. This resource is limited to 2 users at a time. Registration is required to save work between sessions.
Academic Journal Articles
- Business Source Ultimate (EBSCOhost) This link opens in a new windowScholarly, peer-reviewed articles and professional association news and information, the majority in full text. Some video.
- ABI/Inform (Proquest) This link opens in a new windowProfessional and scholarly business and economics articles and reports. Business news and company, market, and brand information.
- Communications & Mass Media Complete (EBSCOhost) This link opens in a new windowCitations to scholarship in areas related to communication and mass media, including new media, rhetoric, film, broadcasting, and more. Peer-review filtering. Links to full text for Northeastern-subscribed journals.