Consumers
- Mintel U.S. Reports & Global New Products This link opens in a new windowInternational stats & raw data on consumers, products, consumer behavior, demographics, psychographics, digital advertising
- Statista This link opens in a new windowInternational stats on consumer behavior, digital consumers, ecommerce, markets, business, industry, products, brands, social media
- Passport (Euromonitor) This link opens in a new windowInternational stats & raw data on economies, consumer behavior, demographics/psychographics, industry, digital consumer & ecommerce
- Pew Internet & American Life ProjectPew has a number of surveys on topics such as tablet and social media use.
- Insider Intelligence (formerly eMarketer)e-commerce news and data.
Research and News Articles
- Business Source Ultimate (EBSCOhost) This link opens in a new windowScholarly, peer-reviewed articles and professional association news and information, the majority in full text. Some video.
- Factiva This link opens in a new windowJointly funded by the University Libraries and the DAmore-McKim School of Business
Includes access to text-only versions of Barron's, the Wall Street Journal, and hundreds of other international newspapers. Factiva is to be used for academic research. Using the content for analytics or text mining is prohibited. Access is limited to 5 users at a time.
Use research databases to find articles on digital marketing. Keywords to use may vary from broad to narrow (social media or Twitter, for example) so be sure to try a variety of searches.
Research on the web
- Center for Marketing ResearchFrom UMass-Dartmouth. Links to studies and articles on social media.
- Think InsightsGoogle's source for insights, trends and research in digital marketing. Includes studies, videos, webinars.
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