Skip to main content

We are still offering consultation services during the COVID-19 move to online instruction. Please feel free to reach out for virtual appointments! For more information on library services and resources, please click here.

Marketing Research: Home

A guide to resources for marketing, including advertising, consumer, company and industry information

eMarketer Retail

EMarketer Retail logo

eMarketer is a market research bureau that collects and analyzes e-commerce data.   Although subscription-based, there is substantial free content at the eMarketer Retail website. 

Key Resources


The databases listed below are core databases for marketing research.

Marketing research often requires using interdisciplinary databases, articles and demographics, company and industry data, and more.  See under  Articles, Books and Videos for more resources.

Your librarian

Khyle Hannan's picture
Khyle Hannan
Northeastern University Libraries
360 Huntington Avenue
Boston, MA 02115

Scholar OneSearch

Search for articles, books, media and more with Scholar OneSearch.

Some Key Market Research Resources

Case Studies

Harvard Business case studies are not available through the library due to copyright restrictions.

Marketing Books

The Snell Library has a number of books, including e-books, on marketing. Take a quick look at the wide variety of books available.