Retail mcommerce will account for roughly one-third of total ecommerce sales in the US this year, according to eMarketer forecasts, and that share is expected to grow rapidly—surpassing 50% by 2021.
eMarketer Retail FYI
Marketing research often requires using interdisciplinary databases, articles and demographics, company and industry data, and more. Below are selection of subscription databases that are frequently used for marketing research.
Harvard Business case studies are not available through the library due to copyright restrictions.
Lynda.com provides a few video tutorials that may be of interest to marketing students. Sign in to lynda through the link below and search for marketing.