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Marketing Research: Home

A guide to resources for marketing, including advertising, consumer, company and industry information

Mobile Commerce Roundup

Retail mcommerce will account for roughly one-third of total ecommerce sales in the US this year, according to eMarketer forecasts, and that share is expected to grow rapidly—surpassing 50% by 2021.

eMarketer Retail FYI

Key Resources

Marketing research often requires using interdisciplinary databases, articles and demographics, company and industry data, and more. Below are selection of subscription databases that are frequently used for marketing research.

Your Librarian

Julie Jersyk's picture
Julie Jersyk
Contact:
270 Snell Library
617 373 2458

j.jersyk@northeastern.edu

Scholar OneSearch

Search for articles, books, media and more with Scholar OneSearch.

Case Studies

Harvard Business case studies are not available through the library due to copyright restrictions.

Video Guides

Lynda.com provides a few video tutorials that may be of interest to marketing students. Sign in to lynda through the link below and search for marketing.

Marketing Books

The Snell Library has a number of books, including e-books, on marketing. Take a quick look at the wide variety of books available.