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Marketing Research: Home

A guide to resources for marketing, including advertising, consumer, company and industry information

eMarketer Retail

eMarketer is a market research bureau that collects and analyzes e-commerce data.   Although subscription-based, there is substantial free content at the eMarketer Retail website. 

Key Resources

 

The databases listed below are core databases for marketing research.

Marketing research often requires using interdisciplinary databases, articles and demographics, company and industry data, and more.  See under  Articles, Books and Videos for more resources.

Your Librarian

Tom Hohenstein's picture
Tom Hohenstein
Contact:
Northeastern University Libraries
360 Huntington Avenue
Boston, MA 02115
(617) 373-3344
Skype Contact: t.hohenstein@northeastern.edu

Scholar OneSearch

Search for articles, books, media and more with Scholar OneSearch.

Some Key Market Research Resources

Case Studies

Harvard Business case studies are not available through the library due to copyright restrictions.

Marketing Books

The Snell Library has a number of books, including e-books, on marketing. Take a quick look at the wide variety of books available.