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Marketing Research: BUSN 1101: Introduction to Business
A guide to resources for marketing, including advertising, consumer, company and industry information
In the troubled apparel space, off-price retailers, led by TJ Maxx parent TJX Cos., have been picking up share. Another segment of the market could be poised to challenge for a larger piece of the market: secondhand clothing resellers.
July 5, 2017
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Welcome to the course guide for BUSN 1101! Use the links included in this guide to help you begin your research for this course. It is important to use reliable, authoritative resources when researching for business. The resources provided here are carefully selected to provide a strong foundation for more powerful reports.
If you need additional guidance in locating resources, please feel free to contact me for an appointment.
These databases have been selected to help you with the research for your course. Use them to find financial information, SWOT analyses, Five Forces analyses, and more.
* Data on over 60,000 topics from over 18,000 sources categorized into 21 market sectors. Statista provides access to quantitative data on media, business, finance, politics, and a wide variety of other areas of interest or markets
A mapping application that enables users to develop interactive thematic maps and reports using thousands of demographic, business, health, crime, and marketing data variables including Mediamark and Simmons Consumer Data. Data from the year 2000.
Northeastern University's Academic Integrity Policy defines plagiarism as "using as one’s own the words, ideas, data, code, or other original academic material of another without providing proper citation or attribution. Plagiarism can apply to any assignment, either final or drafted copies, and it can occur either accidentally or deliberately. Claiming that one has “forgotten” to document ideas or material taken from another source does not exempt one from plagiarizing."
The following sources require citation:
Word-for-word quotations from a source, including another student’s work.
Paraphrasing (using the ideas of others in your own words).
Unusual or controversial facts not widely recognized.
Audio, video, digital, or live exchanges of ideas, dialogue, or information.