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eMarketer is a market research bureau that collects and analyzes e-commerce data. Although subscription-based, there is substantial free content at the eMarketer Retail website.
The databases listed below are core databases for marketing research.
Marketing research often requires using interdisciplinary databases, articles and demographics, company and industry data, and more. See under Articles, Books and Videos for more resources.
Business Source Complete (EBSCOhost)
Articles from a range of business publications. Keyword search, e.g., "coffee and trend."
Passport GMID (Euromonitor)
Features industries that concentrate on consumer products and services. Includes statistics and analysis. Company and brand shares. Consumer demographics and psychographics.
Data on over 60,000 topics from over 18,000 sources categorized into 21 market sectors. Statista provides access to quantitative data on consumer trends and forecasts, companies and products.
Browse by broad industry group or search by keyword. At results
page, use facets at right to narrow by geography, narrower industry or date of publication.
Features industry reports by country. Most reports include five forces analysis.
Search for articles, books, media and more with Scholar OneSearch.
Some Key Market Research Resources
Databases for Marketing Research
Zero in on important features of some of the dstabases listed under Key Resources, at the left of this page. Find industry/product analysis, company analysis including company and brand shares, consumer demographics and psychographics, geographical breakdown
Harvard Business case studies are not available through the library due to copyright restrictions.
The Snell Library has a number of books, including e-books, on marketing. Take a quick look at the wide variety of books available.