Articles
Articles in industry and trade periodicals are good sources of current awareness for companies and their brands and products. Search the following databases.
Companies
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Mergent OnlineIf your parent company is a large, publicly traded company, you can find extensive information here, including revenue breakdown by business segments and competitor reports. Check the annual report under Reports for brand information.
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Nexis Uni (formerly LexisNexis)Under Company Info, search on company name. These reports include private companies although there will be less information on these.
Companies and their Brands
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Passport GMID (Euromonitor)A good source of company, brand and consumer information. For instance, type "cat food" and at results page, see Company Shares, Brand Shares Market Size, and more
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StatistaStatistical charts for marketing data for companies, products, consumer behavior and more. Charts can be output as PPT, PDF and other formats and embedded in documents and reports. See below
Consumer Demographics
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Passport GMIDSee under Consumer Lifestyles -> Visualize Data
