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Business Administration: MKTG 3301 Professor Sieloff

A guide to resources in business, including managment, marketing, finance, entrepreneurship and more

Articles

Articles in industry and trade periodicals are good sources of current awareness for companies and their brands and products. Search the following databases.

Business Source Complete (EBSCOhost) This link opens in a new window
Scholarly, peer-reviewed articles and professional association news and information, the majority in full text. Some video.
Factiva This link opens in a new window
Select "Search Builder" from the menu at the top of the page.

Jointly funded by the University Libraries and the D’Amore-McKim School of Business.

Companies

Mergent Online This link opens in a new window
If your parent company is a large, publicly traded company, you can find extensive information here, including revenue breakdown by business segments and competitor reports. Check the annual report under Reports for brand information.

If you are not on a Northeastern campus network, try this link: https://link.ezproxy.neu.edu/login?url=http://www.mergentonline.com/login.php?status=1

Companies and their Brands

Passport (Euromonitor) This link opens in a new window
A good source of company, brand and consumer information. For instance, type "cat food" and at results page, see Company Shares, Brand Shares Market Size, and more

Statista This link opens in a new window
Statistical charts for marketing data for companies, products, consumer behavior and more. Charts can be output as PPT, PDF and other formats and embedded in documents and reports. See below

Consumer Demographics

Census Quick Facts
When you need a few quick bits of information about the US.

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Tutorial available under BUSN 1101 Screencasts.
Passport GMID
See under Consumer Lifestyles -> Visualize Data