It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Business Administration: MKTG 3301 Professor Sieloff
A guide to resources in business, including managment, marketing, finance, entrepreneurship and more
If your parent company is a large, publicly traded company, you can find extensive information here, including revenue breakdown by business segments and competitor reports. Check the annual report under Reports for brand information.