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Business Administration: MKTG 3401 Professor Chang

A guide to resources in business, including managment, marketing, finance, entrepreneurship and more

Industry Information

MarketLine Advantage
Search across "All Research" to retrieve proprietary MarketLine industry and company reports and more. Industry reports include market segmentation and five forces analysis.
Business Source Complete (EBSCOhost)
Find articles from a wide range of business publications.

Consumer Information

Passport GMID (Euromonitor)
Includes industry and consumer information. For detailed consumer info, select Consumers -> Lifestyles from the bar at the top of the landing page. Then Choose Dashboard -> Lifestyles. Change topic.

Quantitative Data on Industries, Products and Consumer Behavior

Statista
Portal for statistics on a wide range of topics, including industries and consumers

More Resources

SimplyAnalytics
Mapping tool includes MRI Consumer Survey and Simmons Local

Note: link goes to Terms of Use page to click through
Roper Center Public Opinion Archives (with iPOLL)
An extensive collection of public opinion poll results from a range of sources, dating from the 1930's to current.

Entrepreneurship Librarian

Contact:

Northeastern University Libraries
360 Huntington Avenue
Boston, MA 02115

617-373-2359