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Business Administration: LDR 6110 Professor Robbie
A guide to resources in business, including managment, marketing, finance, entrepreneurship and more
Advanced Focus Group Research examines the focus group research process in depth. It uncovers and addresses many of the complexities researchers encounter in conducting focus group research and introduces a conceptual framework that helps researchers make informed decisions about how to plan a focus group research project. Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.
American Psychological Association’s flagship PsycINFO database includes citations and abstracts of peer reviewed articles, books, and dissertations. Coverage from 1888 to the present. Full text links where available.
Documents indexed include journals, articles, books, dissertations and more. 90% of the 3,000+ titles indexed in PsycINFO are peer-reviewed.