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Marketing Research: BUSN 1101: Introduction to Business

A guide to resources for marketing, including advertising, consumer, company and industry information

Company Reports

These reports include SWOT analysis

News From eMarketer Retail

Government Sites

Scholar OneSearch

Search for articles, books, media and more with Scholar OneSearch.

Welcome!

Welcome to the course guide for BUSN 1101! Use the links included in this guide to help you begin your research for this course. It is important to use reliable, authoritative resources when researching for business. The resources provided here are carefully selected to provide a strong foundation for more powerful reports.

If you need additional guidance in locating resources, please feel free to contact me for an appointment.

Business Databases

These databases have been selected to help you with the research for your course. Use them to find financial information, SWOT analyses, Five Forces analyses, and more.

* Tutorials for many of these databases are available at BUSN 1101 Screencasts

What is Plagiarism?

Also see our guide to Avoiding Plagiarism.

Northeastern University's Academic Integrity Policy defines plagiarism as "using as one’s own the words, ideas, data, code, or other original academic material of another without providing proper citation or attribution. Plagiarism can apply to any assignment, either final or drafted copies, and it can occur either accidentally or deliberately. Claiming that one has “forgotten” to document ideas or material taken from another source does not exempt one from plagiarizing."

The following sources require citation:

  • Word-for-word quotations from a source, including another student’s work.
  • Paraphrasing (using the ideas of others in your own words).
  • Unusual or controversial facts not widely recognized.
  • Audio, video, digital, or live exchanges of ideas, dialogue, or information.

Your Librarian

Khyle Hannan's picture
Khyle Hannan
Contact:
Northeastern University Libraries
360 Huntington Avenue
Boston, MA 02115
617-373-2359