Subject Guides: Marketing Research: Advertising

Selected E-Journals

Ad*Access
From Duke Libraries. Present images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.
AdViews
Provides access to thousands of historic commercials created for clients or acquired by the D'Arcy Masius Benton & Bowles (DMB&B) advertising agency or its predecessor during the 1950s - 1980s.
Adflip
Limited access to non-subscribers. Database of print ads, searchable by decade, year, or category.
Ads of the World
Free registration required for full access to site.
Brandchannel
An international online exchange and resource about brand marketing and branding. The brandcameo tab lists movies with product placements.
Moat Ad Search
Search for online ads.

ClickZ
The Stats and Tools section includes calculators for CPM and CPA.
comScore
Some presentations and whitepapers are available for download if you provide them with information about yourself.