Marketing Research: Advertising

Search and browse through Business Source Complete.

From Duke Libraries. Present images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.

Provides access to thousands of historic commercials created for clients or acquired by the D'Arcy Masius Benton & Bowles (DMB&B) advertising agency or its predecessor during the 1950s - 1980s.

Limited access to non-subscribers. Database of print ads, searchable by decade, year, or category.

Free registration required for full access to site.

An international online exchange and resource about brand marketing and branding. The brandcameo tab lists movies with product placements.

Search for online ads.

The Stats and Tools section includes calculators for CPM and CPA.

Some presentations and whitepapers are available for download if you provide them with information about yourself.