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Marketing Research: Home

A guide to resources for marketing, including advertising, consumer, company and industry information

eMarketer Retail

eMarketer is a market research bureau that collects and analyzes e-commerce data.   Although subscription-based, there is substantial free content at the eMarketer Retail website. 

Key Resources


The databases listed below are core databases for marketing research.

Marketing research often requires using interdisciplinary databases, articles and demographics, company and industry data, and more.  See under  Articles, Books and Videos for more resources.

Your Librarian

Julie Jersyk's picture
Julie Jersyk
270 Snell Library
617 373 2458

Scholar OneSearch

Search for articles, books, media and more with Scholar OneSearch.

Some Key Market Research Resources

Case Studies

Harvard Business case studies are not available through the library due to copyright restrictions.

Marketing Books

The Snell Library has a number of books, including e-books, on marketing. Take a quick look at the wide variety of books available.