Skip to main content

Multimedia Resources for Research and Content Creation: Media Literacy

This interdisciplinary guide provides resources to support the creation of scholarly digital projects and presentations.

Film on Demand segment

5 Key Media Literacy Concepts

2. What creative techniques are used to attract my attention?
3. How might different people understand this message differently than me?
4. What values, lifestyles and points of view are represented in, or omitted from, this message?
5. Why is this message being sent?

5 Core Media Literacy Concepts

  1.  All messages are "constructed."
  2. Media messages are constructed using a creative language with its own rules.
  3. Different people experience the same media message differently.
  4. Media have embedded values and points of view.
  5. Most media are organized to gain profit and/or power.