Search for articles, books, media and more with Scholar OneSearch.
Keywords are critical!! If you are having difficulty locating information with your search terms, try different but similar words. (Bike, bicycle, race, ride, etc.)
Here are some other tips:
When researching marketing information, one may use a variety of resources. This guide presents a selection of types of resources you might need to use. You may find yourself using the subscription databases (you'll need to log in using your myNEU account for these), or a variety of web resources. Additionally, some resources may be able to provide information for more than one category.
You will need to determine if the resource you are using provides correct, authoritative information.
For more details on evaluating web sites: